The business model
Short version: there is no business model. Nothing is sold, nothing is upsold, and nothing about you is worth anything to anyone here. It is completely altruistic.
What isn’t there
Section titled “What isn’t there”- No price. There is no purchase, no subscription, no licence, no “Pro” tier hiding behind the name. The name is a joke about how modest the thing actually is.
- No free tier with a ceiling. There are no limits on bookmarks, folders, or devices, because there is no paid version to push you toward.
- No ads. No banners, no sponsored bookmarks, no “suggested sites” in your grid.
- No data business. Your bookmarks never leave your device, so there is nothing to aggregate, profile, or sell. See Privacy & your data.
- No accounts. Nothing to sign up for means no mailing list, no engagement metrics, no reason to email you.
- No investors. Nobody is waiting on growth, so nothing has to be extracted from you later.
The usual pattern for a free tool is that the bill arrives eventually — in ads, in data, in a feature you relied on moving behind a paywall. That bill isn’t coming, because the app has no way to charge it: it’s static files running in your browser, with no server behind them to meter, gate, or observe anything.
Why build it at all, then?
Section titled “Why build it at all, then?”Because bookmarks have been quietly neglected for a very long time.
Browsers solved bookmarking around 1995 and largely stopped there. What you get today is still a drop-down menu, a narrow sidebar, or a cramped list — a filing cabinet drawer, optimised for storing things rather than for finding and using them. Meanwhile every other surface you touch daily became visual and spatial: phone home screens, launchers, dashboards. Bookmarks stayed text.
The result is familiar. People accumulate hundreds of bookmarks they never open, keep dozens of tabs pinned instead, or give up and re-search the same sites over and over. The feature didn’t fail because the idea was bad; it failed because nobody was interested in improving it. There is no money in bookmarks — which is precisely why a project with no financial interest is a reasonable one to fix them.
So BookMark Pro treats bookmarks the way a home screen treats apps: an actual page of icon buttons in a grid, arranged where you put them, with folders you walk into and search that finds things as you type.
Besides, the way it was created and deployed is ridiculous cheap so we can offer it free of charge.
What altruistic means in practice
Section titled “What altruistic means in practice”It shows up in concrete choices, not in good intentions:
- Your data is yours, always. Export everything to one file, any time, in a format that re-imports. There is no lock-in to protect, because there is nothing to protect it for.
- Standard formats. Import comes from Firefox, Chrome, and Safari’s own export files; nothing about your collection is trapped here.
- Decisions serve you. With no revenue to defend, features get judged on whether they make bookmarks more useful — not on whether they increase time-on-page or push an upgrade.
- Leaving costs nothing. If you stop using it, you take your file and go. That’s the intended outcome, not a failure.
What you can do
Section titled “What you can do”Nothing is asked of you. If you want to help anyway, the useful things are the unglamorous ones: report a bug, describe a workflow that doesn’t fit, or tell someone who is still fighting their browser’s bookmark menu that there’s another way to do it.
Conatct
Section titled “Conatct”The only way to contact us is through our email that is below. We value privacy, including our own.